At Horizon B2B, we’re a team of LinkedIn social selling pros who believe that business starts with people knowing your name—and trusting it. We’ve seen too many founders and sales leaders get stuck in the old-school sales grind: spammy DMs, copy-paste pitches, being ignored.
We knew there was a better way.
So, we built it.
Living with spinal muscular atrophy, a condition that limits his mobility to just four fingers on his right hand, François Bernier has never allowed physical boundaries to define what he can achieve. Instead, he has embraced them as the catalyst for his journey.
Despite the challenges, he has earned a Master’s degree in Strategy from HEC Montreal, launched successful ventures, and explored the farthest corners of the globe. His physical limitations are just that—physical. His mindset, however, knows no bounds.
By breaking free from self-imposed limitations and embracing the power of human connections, he has unlocked a world of endless possibilities. LinkedIn has become his platform of choice, where he guides entrepreneurs across the world to stand out, foster transformative business relationships, and achieve their highest potential.
His disability isn’t a setback; it’s his driving force. It’s what fuels his passion for inclusion, resilience, and ambition. As a frequent speaker at conferences and podcasts, he aims to inspire others to see beyond their limitations and reach for what seems impossible.
In the early days, my co-founder Vincent Meslage and I discovered a game-changing opportunity on LinkedIn: helping companies excel in B2B outreach and lead generation. Our first client came on board with a modest $400 investment, and within just one month, we secured them their biggest contract ever. That success was our lightbulb moment—we knew we were onto something big. And with that, Horizon B2B was born.
As Horizon B2B continued to grow, our training program quickly gained popularity and became one of our most sought-after services. Businesses were eager to empower their teams with the same LinkedIn expertise that had driven their success. What started as a few workshops rapidly expanded into a comprehensive training program that attracted companies from various industries. Our hands-on, practical approach resonated with professionals looking to master LinkedIn, and word-of-mouth spread quickly. Soon, our training sessions were fully booked, and we were recognized as a go-to resource for businesses aiming to elevate their social selling and personal branding strategies. The success of our training program not only solidified our reputation but also fueled further growth, as clients saw firsthand the transformative impact of our expertise.
When the COVID-19 pandemic triggered an economic crash, Horizon B2B faced significant challenges. Instead of slowing down, we pivoted quickly to meet the surge in demand for digital B2B outreach. By doubling down on our LinkedIn strategies, we helped clients navigate the new remote work landscape and secure key opportunities. This period tested our resilience, but it ultimately strengthened Horizon B2B, proving our ability to adapt and thrive, even in the toughest times.
In 2022, Horizon B2B embraced a new wave of innovation focused on deepening the human connection in our approach. As digital interactions became the norm, we recognized the need to stand out by fostering more genuine, personalized relationships in the B2B space. We refined our services to prioritize authenticity and meaningful engagement, ensuring that every interaction we facilitated on LinkedIn felt personal and impactful. This human-centered innovation became our differentiator, allowing us to connect with clients and their prospects on a deeper level, setting Horizon B2B apart in an increasingly impersonal digital world.
In 2024, Horizon B2B entered a groundbreaking era with the AI revolution. We partnered with iuvo-ai, a leading AI firm, to develop an exclusive technology tailored specifically for our clients. This collaboration allowed us to take personalization to the next level, using AI to deliver highly targeted and customized LinkedIn strategies. With this cutting-edge technology, we could analyze data with unparalleled precision, ensuring that every outreach effort was finely tuned to resonate with each individual prospect. This AI-powered approach not only enhanced the effectiveness of our services but also reinforced our commitment to innovation and delivering exceptional results for our clients. The Horizon B2B and iuvo-ai partnership marked a significant leap forward, positioning us at the forefront of the B2B landscape.
